Suning factory prices started to resist the first combat air-conditioning season - Suning, Air Condi

A long absence, spring, air spring market brings a full recovery, Chongqing, Suning will this week fired the 05-round air-conditioning season's first battle.

Sales battle Person in charge of Chongqing Suning, Suning will be pioneered in Chongqing "one dollar purchase," the purchase of selected consumer plus 1 per air-conditioning units can buy a hook. In addition, the purchase of air conditioning package can also be a small refrigerator, ceramic tableware, lamps and other gifts oxygen bar; as long as during the event to buy air conditioners, air conditioning can also receive an annual cleaning and maintenance Plus Free moving machine or a fully fluorine free.

Developed for the latest national energy efficiency standards, Chongqing Suning also pioneered the "Energy Efficiency Air Conditioning Sales Competition", the weekly sales per store the energy efficiency of air conditioning rank, so that consumers get when they buy air data reference.

Service offensive From this week, Suning comprehensive after-sales service system will also be upgraded. People into the community on the mountain "zero distance" service "Spring Buds" project, will free cleaning services ranging from air conditioning maintenance, extended to the water heater free counseling and testing debugging, home design, color TV, washing machine free removal, free testing and free mobile phone failure detection. Suning's "Blue Storm" upgrade, also raised the cost of after-sales service will operate to implement hundred percent pure.

Addition, Suning will start the first round of the 2005 "Million identify pro-big return visit", "38" gifts and choose "new man" and other activities.

Shopping boycott factory prices Recent ice wash for a rise in the market, the major home appliance stores in Chongqing have said, there are no price increases into account.

Recently, Suning first declare publicly: Su Ning, the main brand of ice machine washing key to stable prices in the 1-2 month basis, in March continued to insist on not follow the trend of prices. The country the United States, trading companies, heavy appliances such as 100 stores in an interview yesterday, said: did not receive notice of any price increases.

Suning Appliance white business manager, said Shen Wenqing, Suning promise to wash their prices do not ice up there are two tricks: First, mass customization through the procurement of sufficient reserves of main-selling model; Second, in a large chain platform from purchasing, logistics, marketing and other aspects greatly reduce costs, thereby increasing the price of operating space. Shen Wenqing said, as early as late last year, Suning had expected to wash the ice this year, product prices may rise in Spring Festival, a lot of ice before the completion of the accumulation of washing products.

Industry analysis, since the end of 2004 steel and other raw materials rose a huge part of the foreign brand of ice washing machine has reached the maximum increase of 15%%. Expected in March, the small number of watch manufacturers of domestic brand prices will gradually join the camp. The recent ice wash sales prices due to concerns in turn have to enlarge, it will wash the ice ahead of business inventory digestion. If you lose the advantage of the business inventory manufacturers raise prices again to face the pressure, can continue to maintain price stability remains to be seen.

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