Detergent industry will not be into the shoes of home appliances - roll slitting machines Manufactur

    Right now, the detergent industry price war has started, the great trend of escalation. Some experts predict that industry-wide average profit this year, a sharp decline with a loss to increase dramatically. There are very few profitable companies are struggling industry woeful. Cleaning Products Industry is also in the price war it had been hit?
    
    Recently, Nice Group President Zhuang Chuan-washing products industry in the country at about the increasingly intense price competition asserted the following: washing products industry price war that would further appliances footsteps. Zhuang Chuan from four aspects "Say No":
   
    Detergent industry, as compared with the appliance industry, there are three differences: First, the formation of a different historical time. Washing products industry has a long history in the planning system infancy, relying on the national pre-and post-investment continue to accumulate forming; household appliances industry, mainly in the reform and opening up, relying on the rise of national inputs. Second, the investment gap in the two industries. Washing products industry, small and large household appliances industry. Third, the national policy to protect the different efforts. Detergent industry, the Department of products in the planned economy era, the mass social stability and the necessities of life's graces, policy support large; home appliances is a new industry was born when the state system is facing a transition, even if the Government is also strong enough to Xinyou Yu, policies to protect the small intensity.
    
    Since the above three aspects is different from the evolution of the national system, washing industry, to highlight the weakness of state-owned enterprises out of the formation of private enterprises in the capital today, the dominant pattern, while the household appliances industry, despite the state-owned capital are being or will gradually withdraw, but state-owned capital the dominant pattern has not changed. Different investors, capital disparities, determines the detergent industry can never be the same as household appliances, very generous. Because both the capital vary widely, the structure is different from a price war with the country's money, one using their own money, so cleaning products industry, even for non-price competition is not also in the careful planning of the I, control in the within certain limits.
    
    1. Living market education classes, so that washing the industry decided that it will not from the intellect
    Now the industry, more and more people realize that washing products industry, prices are the operating costs of production gains and losses over the threshold, the endless price war ultimately to no winner. Even a moment succeeded, but also mantis catching cicada, oriole behind. That being the case, who are willing to take risks then?
    Furthermore, at present the production of detergent concentration of domestic brands has tended to become high, the domestic market share has been basically in a stable market economy, the law of value will be driven by the price war can not be as far off the mark.
    
    2. The world market is our common market, can be expected to increase market capacity of space and decided that it will not
    Ago, the Zhuang Chuan negotiations with international companies, he made it clear that as long as the NICE willing to cooperate immediately increase the Nice Group in the international market, 1 million tons detergent market share. Washing products market in the world can see how much. International, a firm's Nice group, because the company has unique resources, cheap labor costs, equipment and skill levels are up to international standards, the formation of the product cost-effective advantages of converting the world, Which again companies compared. Nice Group has its own advantages such washing products industry growth will not be just a price war this road, NICE's next-step plan is to the world.
    3. Improving the quality of people's lives, the domestic development of the market to determine their potential will not be
    Since the reform and opening up, China's people's consumption level will increase quickly, people will increase demand for cleaning supplies. Thus, washing products have great market potential, who can give consumers of such expectations, whoever owns the market.
    So how to discover and to meet this consumer demand, the potential market? Now consumers on quality of life, environmental protection, increasingly high demand for environmentally friendly cleaning products industry, involving the most sensitive issue is the phosphorus. In this regard, due to media campaigns and personal awareness and understanding of the different, making cleaning products industry in a number of soaps, liquid washing classes etc. and phosphorus are totally unrelated to the products, also had the rise of branded " Phosphate-free "indication. This shows that people's natural and back to nature in the pursuit of a strong detergent, which is our potential market. Accordingly, NICE has been bold with soap soap soap powder produced the development of research, using the original production of synthetic detergent modern equipment technology, the production of natural soap powder back to nature in order to satisfy the people's improved quality of life and the pursuit of natural needs.
    Detergent industry, only in the overall situation and not mainstream on the issue, cleaning products industry will be able to forward the healthy development. However, China's huge market, partial, short period, the price is still not free flame, which from a market development perspective, is also a purification process of the market inevitable.
    Nice rapid development in recent years, the industry was rated as a "myth", even world-class international companies are also invariably admired CEO: "no flow of water where Diaopai have been sold into the detergent." From beginning to the present, NICE has been branded as the forerunner, quality guarantee, scale advantages by highlight the cost-effective, accurate positioning in the market, move faster than others.
    Nice Group, this year's theme is: to correctly handle the relationship between development and profitability, to management for efficiency. Committed in the management of intensive cultivation, unshaken lay a solid foundation in meeting the challenges in seeking a new development, truly the same product the lowest cost, the same product the best quality raw materials. Detergent industry is not only a step appliance industry's lead to healthy development.

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